What do I need to know to do Google scraping well?

Whether you're an SEO expert, a web copywriter or a digital marketing professional, your aim should be to produce quality content that ranks first on Google. To achieve this, there are techniques such as Google scraping. It's a solution that offers many advantages. What is Google scraping ? Why and how should it be used? Find out here.

About Google scraping

The term Google scraping is used to describe the process of making several automatic queries on Google or one of its services. It is a practice used mainly for analysis and SEO purposes. Scraping involves generating large volumes of automated queries.

It requires the use of a softwareThis can be done using a script or a programme set up by a webmaster. Web scraping allows you to collect statistical data on requests.

Web scraping is an important practice, especially in the field of SEO and search engine optimisation in general. You can use it to analyse elements that could be useful for a website's SEO.

Reasons to start scraping

Google scraping is a technique used by companies that make use of the large amount of data available on the web. Their aim is to make better decisions. Using programmes, automatic software or another site, it is possible to recover and restructure the data on a page.

Google scraping can be used to reuse content. This practice consists of reusing content from one site in order to publish it on another platform. It is a solution for multiplying the number of pages of the same text and improving natural referencing.

Google scraping can be used to feed data into any type of application or website in order to make it functional. However, it is a practice that is penalised by Google when the search engine algorithms manage to detect duplicate content.

It is also a genuine competitor monitoring tool. It allows companies to better analyse and process information. What's more, it makes it easier to compare prices with those of competitors. This is made possible by specific information and consultation of a website's products and prices.

What do I know about how web scraping works?

For any business, scraping has an impact on traffic and search engine results. It is therefore important to know how it works. It is important to distinguish between manual and automatic scraping.

Manual scraping is very efficient when the amount of data to be exploited is not huge. It consists of copying and inserting the information into a manual. After the texts that are useful to you have been identified, they are recorded in an irregular manner.

Automatic scraping involves the use of software or an algorithm to analyse several websites and extract information. The choice of system depends on the content and nature of the website. There are a number of different methods. These include syntax analysers, robots and text.

Syntax analysers convert text into a new structure. This method may be based on the analysis of HTML or a DOM. As far as robots are concerned, specific tasks are carried out by software through site exploration, automation and data collection.

The last method is the simplest. It does, however, take the longest. There is web exploration and the search for thermal baths in python.

Techniques for blocking Google

This technique is legal in Europe, particularly in France and the United States, as long as the data is freely accessible to users. However, there are scrapers who use content denaturation. Many sites therefore use techniques to block the process in question.

For example, the robots.txt file blocks search engine spiders. It prevents automatic web scraping. Similarly, data in image or CSS format prevents scraping.

In summary, Google scraping offers many advantages. All the web scraper needs to do is choose the right tools to do it.