What are the limits and good practices of Linkedin in 2022?

Linkedin is a social network with many users. Some opt to automate lead generation processes on the site. If you're thinking about it too, it's important to take certain steps and get some information. What are the limits and good practices of Linkedin in 2022? Find out here.

About Linkedin

Linkedin is a social network that collects, hosts and protects data. It also organises it. It's a site that provides the perfect framework for professionals to meet, exchange, learn and work together. Linkedin does excellent work and is of great use to its hundreds of millions of people around the world.

Some information on how the LinkedIn brain works

Linkedin looks for people who give them real information and who end up using premium accounts. When the site has what it wants, it rewards users with greater visibility. 

For example, an account with 0 connections, no profile photo and no professional experience will not be able to send as many connection requests as an account several years old with thousands of connections. There are several factors that will have an impact on your account:

• have a paid subscription
• the date the profile was created
• the number of connections or followers
• the time spent per day on the site
• the number of messages sent per day
• the number of comments and likes made.

There is also the number of pending invitations, which should not be too high. 

Good practice in Linkedin scraping

This involves extracting profile pages (80 profiles from 8 launches of 10 profiles each, 150 profiles from 10 launches of 15 profiles each, 300 profiles from 20 launches of 15 profiles each).

When we talk about profile, we're talking about any visit to a company page, profile page, school page or job page.

It also involves the extraction of search results:

• 100 pages/1000 results per day on at least 5 launches
• 150 pages/1500 results per day over 7 launches minimum 
• 200 pages/5000 results per day on at least 10 launches.

The Linkedin search only displays a maximum of 100 pages of results. For searches that return thousands of results, it is not possible to extract more than the first 1000 results with a regular Linkedin account. 

Sales Navigator allows you to obtain 25 results per page. It is therefore possible to retrieve a maximum of 2,500 results. To obtain each result, it is important to carry out more specific searches. 

You also need to extract the URLs of your contacts. You can't extract more than 2,000 contacts with Linkedin Contacts Extractor. For more possibilities, you need to use Linkedin's native functionality. Once you've downloaded the archive, you'll need to copy and paste its contents into a Google sheet to obtain the profile URLs. 

We should also mention article extractions (100 posts on 10 launches of 10 posts each, 200 posts on 10 launches of 20 posts each, 400 posts on 20 launches of 20 posts each).

You can use LinkedIn Activities Extractor to extract your favourite publications, articles and content.

One of the best practices is to extract likes or comments. Linkedin gives you access to over 1,000 likes that you can extract with LinkedIn Post Likers and LinkedIn Post Commenters. 

It is also important to mention the extraction of group members (5 groups per day and 1 group per launch, 10 groups per day and 1 group per launch, 20 groups per day and 1 group per launch).

Note that it is only possible to retrieve the last 2,500 members of a Linkedin group. People who need a larger audience can try to find identical groups or other sources of leads. 

Best practice in Linkedin automation

Note here the automatic connection actions:

• 80 profiles on 8 launches of 10 profiles each
• 150 profiles on 10 launches of 15 profiles each
• 300 profiles on 20 launches of 15 profiles each.

You can develop your network with Linkedin Network Booster.

Automatic likes are also important (100 likes on 10 launches of 10 posts each, 150 likes on 10 launches of 15 posts each, 400 likes on 20 launches of 20 posts each).

If you like profiles rather than publications, divide these figures by the number of publications you like per profile. Don't forget the automatic comment actions (40 comments on 8 launches of 4 articles each, 80 comments on 10 launches of 8 articles each, 150 comments on 10 launches of 15 articles each).

Finally, there's the invitation to an event (80 invitations spread over 8 launches of 10 invitations each, 150 invitations over 10 launches of 15 invitations each, 300 invitations over 20 launches of 15 invitations each).

The constraints

He says that "automation in reasonable quantities over the long term offers far greater rewards than a quick one-off spam campaign". Rate limits are a constraint. However, it would be wise to view them as a blessing rather than a curse. 

To do this, you need to take certain steps to improve your effectiveness. Firstly, you need to prioritise quality over quantity and target your prospects more effectively. Next, it's important to personalise your prospecting messages better. The management of a response must be well done.