Data scraping on Linkedin allows the automatic recovery of content on Linkedin. It is a very simple and effective marketing strategy. It allows you to have an impressive base of contacts used during profile searches or recruitments. What is the scraping How do you manage your data on Linkedin? If you would like to know how to do this better, please read this article.
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What is scraping?
The scraping is a technique used to remove information from one web page for use on another. This marketing technique is aimed at direct competition. In effect, the content harvested from a website is simply copied and pasted. Scraping is generally useful during competitive intelligence. E-commerce sites often use it.
It should be noted that this technique can also be used in the context of marketing analysis. However, this is not ethically advisable. Linkedin scraping is one of the "growth hacking" methods. These make it possible to quickly improve one's market and position in relation to the competition. In addition, they make it easy to find business partners.
How to scrap on Linkedin?
To set up the scraper, it is important to look for the data locations in the HTML of the web page to be copied. Start by inspecting the HTML by opening your browser. Then go to the Linkedin. After entering your login details, you must enter the keyword and press the enter button.
Right click and then click on inspect. The scraping process will be launched automatically as soon as the CSS tag is found. The next step is to click the slider at the bottom left to make it easier to search. These are very easy steps to perform.
Some people choose to use software. So there are many other possibilities like this:
- display the login change by noting a python
- switch to retrieving identification cookies via a browser extension
It is also a solution that can be effective.
Why scraping on Linkedin?
Scraping on Linkedin allows you to scrape the Linkedin sales navigator data page for a fee. It is a technique that allows you to search profiles for personal use or according to the conditions imposed by the platform. The objective is to have a browser button in order to send the content of the page to be copied to a talend.
The contents of the web page are then processed to be organised and loaded into your database. The purpose can be both personal and professional. For example, it could be to increase followers, a price survey on competitor sites or market research.
Scraping on Linkedin is used to make a name for yourself. It allows you to improve your position on Linkedin. It is possible to find the exact answer containing the targeted information with a premium account. Moreover, scraping on Linkedin allows to recover the JSON string in the HTML. The aim is to browse the received data and retrieve sensitive information.
For new companies, this technique makes it possible to have a customer portfolio quickly. In addition, prospecting and recruitment are made easier. It is easy to build a good reputation. As you will have understood, it is easy to cross-check the information according to the type of activities, the regions and the type of company in order to have the best profiles on Linkedin. By having a large number of followers, it is obvious that you will be much better known.
What are the tools for scraping?
There are a variety of Linkedin scraping tools. There are even free offers. For example, with Import.io you can scrape the data from the web page. It is possible to transfer the data in CSV format. You can also easily scrape hundreds of pages in record time. Moreover, you do not need to use codes.
Webhose.io is also a tool that allows direct access to titled data. It is able to extract data in at least 240 languages and save it in various formats. In addition, there is CloudScrape, which allows you to collect data without even downloading it. You can save directly to Google Drive and DropBox.
There is also the Spinn3r tool which is very useful for retrieving all blogs and other content. In addition, it allows you to scan directly on the web.
The limits and risks of scraping on Linkedin
Scraping is a technique that is considered illegal in some cases. For those who know, it consists of stealing information in order to copy it. Its purpose is to divert traffic. It is obviously similar to plagiarism. This is why Google penalises it.
You have the possibility of scraping with the use of computer software or programs in case the use is measured. The cookies received are stored in the browser for personal use. The use of the data makes it possible to measure the legality of your action. It is possible to use them in the context of a cold calling or cold emailing survey or in B2B exchanges.
In summary, Linkedin scraping offers many advantages. To do so, it is possible to use certain tools. However, it should be noted that this technique is sometimes considered illegal. It is therefore important to be careful in order to take full advantage of its benefits.