Linkedin is a social network that has many users. Some opt to automate the lead generation process on the site. If you are also considering this, it is important to take certain steps and have information. What are the limitations and good practices of Linkedin in 2022? Find out here.
About Linkedin
Linkedin is a social network that collects, hosts and protects data. It also organises it. It is a site that provides a perfect setting for professionals to meet, exchange, learn and work together. Linkedin does a great job and is of great use to its hundreds of millions of people around the world.
Some information on how the LinkedIn brain works
Linkedin looks for people who give them real information and end up using premium accounts. When the site has what it wants, it rewards users with greater visibility.
For example, an account with 0 logins, no profile picture and no work experience will not be able to send as many login requests as a multi-year account with thousands of logins. There are several factors that will impact your account:
- have a paid subscription
- the date the profile was created
- the number of connections or followers
- the time spent per day on the site
- the number of messages sent per day
- the number of comments and likes made.
There is also the number of pending invitations which should not be too high.
Good practice in Linkedin scraping
This is the extraction of profile pages (80 profiles on 8 launches of 10 profiles each, 150 profiles on 10 launches of 15 profiles each, 300 profiles on 20 launches of 15 profiles each).
When we talk about profile, we are talking about any visit to a company page, a profile page, a school page or a job page.
It is also about the extraction of search results:
- 100 pages/1000 results per day on at least 5 launches
- 150 pages/1500 results per day over 7 launches minimum
- 200 pages/5000 results per day on at least 10 launches.
The Linkedin search will only show 100 pages of results at most. For searches that return thousands of results, it is not possible to retrieve more than the first 1000 results with a regular Linkedin account.
Sales Navigator allows 25 results per page. It is therefore possible to retrieve a maximum of 2500 results. To obtain each result, it is important to do more specific searches.
You also need to extract the URLs of your contacts. You cannot extract more than 2000 contacts with Linkedin Contacts Extractor. For more possibilities, you have to use the native Linkedin functionality. After downloading the archive, you will have to copy and paste its content into a Google sheet in order to get the profile URLs.
It is worth mentioning the article extractions (100 posts on 10 launches of 10 posts each, 200 posts on 10 launches of 20 posts each, 400 posts on 20 launches of 20 posts each).
You have the ability to extract popular posts, articles and content with LinkedIn Activities Extractor.
One of the best practices is the extraction of likes or comments. Linkedin gives you access to over 1000 likes which you can extract with LinkedIn Post Likers and LinkedIn Post Commenters.
Furthermore, it is important to mention the extraction of group members (5 groups per day and 1 group per launch, 10 groups per day and 1 group per launch, 20 groups per day and 1 group per launch).
Note that it is only possible to retrieve the last 2500 members of a Linkedin group. People who need a larger audience can try to find identical groups or other sources of leads.
Linkedin's best practices for automation
Note here the automatic connection actions:
- 80 profiles on 8 launches of 10 profiles each
- 150 profiles on 10 launches of 15 profiles each
- 300 profiles on 20 launches of 15 profiles each.
You can develop your network with Linkedin Network Booster.
Automatic likes are also important (100 likes on 10 launches of 10 posts each, 150 likes on 10 launches of 15 posts each, 400 likes on 20 launches of 20 posts each).
If you like profiles rather than publications, divide these figures by the number of publications you like per profile. Don't forget the automatic comment actions (40 comments on 8 launches of 4 articles each, 80 comments on 10 launches of 8 articles each, 150 comments on 10 launches of 15 articles each).
Finally, there is the sending of invitations to an event (80 invitations spread over 8 launches of 10 invitations each, 150 invitations over 10 launches of 15 invitations each, 300 invitations over 20 launches of 15 invitations each).
The constraints
He says that "automation in reasonable quantities over the long term offers far greater rewards than a quick one-shot spam campaign". Rate limits are a constraint. However, it would be wise to see them as a blessing rather than a curse.
To do this, you need to take certain steps to become more effective. Firstly, you must favour quality over quantity and better target your prospects. Secondly, it is important to better personalise your prospecting messages. The management of a response must be well done.