SEO experts, web editors, digital marketing professionals and journalists aim to produce quality content that ranks high on Google. To do this, they need to analyse the SERP and the first pages on Google. It is also important to understand user intent. You have the possibility to extract content from the search results page in order to take advantage of the information obtained. Find out more about the web here scraping on Google.
Why web scraping on Google?
Whether you are a startup or not, scrapping on Google allows you to get information about web content. Search engine optimisation is a technique that allows you to create alerts and pages in order to rank content items at the top positions on Google.
The whole SEO process requires several activities such as keyword research, competitor analysis and content promotion. It also involves link building and content marketing.
You need to understand the SERP and analyse the pages that rank high. This is knowledge that will be of great use to you in your preparation work and content marketing activities. Web scraping of content can be used for various purposes.
Google is the main access point to the Internet for thousands of people. This makes appearing in Google search results of paramount importance to all businesses. Note that Google reviews and ratings have a significant impact on the online profiles of local businesses.
For those who know, marketing agencies, especially those with a large number of clients from various sectors, are highly dependent on obtaining reliable SEO tools. These tools not only allow you to do many tasks efficiently. They can be used to analyse the results properly.
You can look for things like how top-ranked pages choose their titles and target keywords. You will also see how content is formatted.
Web scraping to analyse search sentiments
For those who know, the SERP is a mirror of the search intent. It is important to note that Google wants to provide the best user experience. It is available to answer all user questions. It is no longer just a search engine but also an answer engine. This is reflected in the evolution of the SERP in recent years.
A thorough analysis of the latter gives you the opportunity to find out the intention of the users of the search engine.
Web scraping to analyse the competition
Using a web scraper has many advantages. Scraper allows you to analyse the competition. The Google search results that you find on the first page of the search engine are not there by chance. They respond semantically to the needs of the users.
The pages have all the information and more to be at the top of the Google SERP. Scraping the content allows you to get the information about what makes the website successful. You'll get an idea of what topics they cover and what key information they offer to users.
Web scraping for seo writing
It is important to produce memorable content. You need to provide the audience with a great experience. You must do everything possible to stand out from other content and pages that are already available in the SERP. An analysis of the pages in the search results gives you the opportunity to understand what topics are covered. You will also know what wording to use to communicate effectively with the audience.
The detailed analysis of each page in the SERP offers the possibility to identify gaps. What better way to produce more in-depth content.
It is possible to obtain SERP data in one click with thruuu. The goal of this tool is to provide a user-friendly way to access critical SERP information. There is no need to code in python or use complex rules to scrape data from each page. Just enter a keyword and let the tool do the web scraping for you.
Why use a SERP API?
Google search handles over 3 billion searches per day. It accounts for over 90 % of search requests. These figures clearly indicate the importance for companies to have a good knowledge of how a website is ranked on Google.
Please note that Google search does not offer aApi Official SERP. The only way to effectively monitor search results and rankings is to use web scraping. You will find tools that offer a customisable SERP web scraper. You can do whatever you want with the SERP data as soon as it is extracted and downloaded.
There are several use cases for a SERP API. You can use it for SEO and monitoring your website's performance on Google for requests over time. Secondly, it can be used to analyse graphical ads for a set of keywords.
A SERP API allows you to monitor the competition in both organic and paid results. You can use it to create a list of URLs for keywords. This is a useful feature. As you can see, web scraping can be used for various purposes in different sectors.
Still wondering why you need an API to extract data from Google? It is possible to get information about how Google works without the use of special SEO tools. Just search for your keyword on Google and get search results.
However, there are problems with this approach. First, it is a time-consuming process. You will waste a lot of time doing it manually. It is therefore an inefficient job.
Secondly, the search results you get are not really objective. In the 2000s, when Google's SERPs first appeared, they looked very similar. Now, Google's algorithms offer personalised results. They are tailored to each user. In addition, they take into account several parameters such as the type of device.
So if a user does a search with his or her smartphone, the search results will be different. Indeed, as of 2015, Google displays web pages that are optimised for mobiles. Registration is also a criterion taken into account. If a Google user is logged in to their account, everything they see on the SERPs will be part of their history and user behaviour. For this to happen, they must be allowed to do so in their data settings.
The browser history is also a parameter. So, if a user does not clear the browser cache often, the search engine can include information about previous search queries with cookies. It can then adjust the results.
Google takes location into account. When the geolocation option is activated, the search engine aligns the SERPs with the user's location. This is why the search results are different from one place to another. In fact, the results will take into account data from both Google search and Google Maps.
In order to solve this manual work and lack of objectivity, an automated scanning robot should be used. It should be simple enough to use. It should also be able to crawl a large website like Google. In short, a SERP API is a program that can automatically collect data from Google serps. So you can analyse and use it.
Is it legal to do web scraping on Google?
How to scrape Google? This is a question that is often asked by the English. However, before doing so, it is important to know whether this practice is legal. Google search results fall into the category of publicly available data. This is perfectly legal. However, there is some data that should not be accumulated. This includes personal information or copyrighted content. It is a good idea to have a clear understanding of the regulations and laws relating to web scraping.
What about the official Google Search API?
As stated above, Google does not offer its own SERP API for web search. The search engine does not make it easy to extract data from Google on a large scale. Furthermore, there is only a limited amount of information available on a search results page that can be delivered to you by Google services. These include Google Ads or Google Analytics.
The official methods proposed by Google to obtain data are the Google Custom Search API or scraping through the URLFetch method.
It is important to follow specific steps and processes.
In summary, there are several reasons to do web scraping on Google. It is a solution for monitoring the competition. It is also a way to analyse customer intentions. It is not always considered legal. You must therefore know how to avoid falling into illegality.