Do you want to expand your prospecting to find new customers? Thanks to Linkedin scraping, you can have files full of emails of people to contact without bothering you. This is a technique that allows you to automatically retrieve content via Linkedin. Scraper offers the possibility of having a well-stocked contact base for recruitment and other purposes. If you want to learn more, read this guide.
What is scraping?
The scraping is a technique that allows the removal of information from a web page. The aim is to use it on your own page. This marketing trick allows you to copy and paste content onto a website. As you can see, scraping is aimed at direct competition. Scraping is used a lot by e-commerce sites.
It is often used for marketing analysis. However, this solution is often not recommended from an ethical point of view. Scraping Linkedin is a method of "growth hacking". It is very useful to get a better position against the competition. You can use it to get business partners.
Linkedin scraping: Is it a legal method?
Scraper allows you to do several things. Some are more or less legal. Thus, it is possible to have difficulties in understanding what the law has provided. You should therefore be very careful. For example, when a website scrapes another site in order to take advantage of its natural referencing and to generate traffic, it must make sure that it is not discovered. Otherwise, it is blacklisted by Google.
In the Linkedin TOS, it is also stated that you agree not to use devices, bots, scripts and more for the purpose of scraping. It is obvious that you should not be found out by the social network.
However, it is not illegal to scrape publicly available data from the Internet. What you do with it afterwards determines whether you are illegal or not. The RGPD law says more about this.
How to scrap on Linkedin?
To scrap on Linkedin, you have several solutions. You can do it manually or automatically through a software.
Scraping on Linkedin manually
If you are digitally literate and have strong computer skills, manual scraping is a good solution for you. It is true that it is not the easiest and fastest way to extract data from websites. Scraping Linkedin manually is totally free.
Scrape on Linkedin automatically with software
There are several software that could allow you to scrap Linkedin. These include Phantombuster, CaptainData, Evaboot and Waalaxy. These are software programs that automate scraping and commercial prospecting.
These tools also offer the possibility to scrape search results for specific profiles. They are highly reliable and impressively fast. They will be of great use to you for the constitution of a contact file in the legality. You don't even need to go through html and coding.
The scraping tool extracts the data from each contact and puts it into a spreadsheet file. It should be noted that these programs are not free. However, the subscription cost is not huge. Moreover, they can help you to increase your turnover considerably.
How to scrap on Linkedin
If you want to build the scraper, you must first look for the data locations in the HTML of the website to be copied. You need to do an inspection to identify the tag. As far as the HTML is concerned, you only need to follow certain steps. You need to open your browser and access the Linkedin website. You need to type in your credentials to log in.
Then you have to enter the keyword and press the Enter button. After that, you need to right click. The next step is to click on inspect. When the CSS tag is found, Linkedin scraping is started automatically. In order to make the search easier, you should click on the slider in the bottom left corner.
These are very simple steps. Some people prefer to use software. There is another possibility that might interest you. First, you need to write down a python to display the login change. You also need to retrieve the login cookies through an extension on the browser. Finally, you have to make the requests in JavaScript.
Why scraping Linkedin?
Linkedin scraping allows you to scrape the Linkedin sales navigator data page for a fee. It is used to search for profiles for personal use or according to the conditions imposed by the platform. The objective is to have a browser button that can help to transmit the content of the page to be copied to a talend.
The contents of the web page are then worked on. They will be loaded into your database. Scraping can be done for purely personal or professional purposes. You can use it to increase your followers or for market research. It can also be used to study prices on competing sites.
Linkedin scraping is a solution to make a name for yourself. Indeed, it allows you to improve your position on the social network. By opting for a premium account, you have the possibility to find the exact answer containing the targeted information.
If you are a new company, Scraper will allow you to build up a client portfolio quickly. It will also allow you to prospect and recruit with ease. Scraping Linkedin allows you to build a good reputation. By having a high number of followers, you will be more known for sure. To learn more about the advantages of scraping, you can take a look at youtube.
What are the risks of falling into illegality?
There are certain instances in which scraping can be considered illegal. For those who know, it consists of stealing information and copying it in order to divert traffic. As scraping is the same as plagiarism, Google does not hesitate to penalise. Moreover, it is quite possible to scrap with software or computer programs. In this case, the cookies received must be stored in the browser in order to use them personally.
The use of this data can therefore reveal whether or not the actions taken are legal. It is possible to use this data in a cold calling or cold emailing survey or in B2B exchanges. Ideally, you should set up a device or campaign of automatic invitations. You should try to use both the public data available to you and the private data. Thus, Linkedin scraping can be legal. You can use JavaScript to manipulate cookies.
What are the best tools for scraping?
There are several tools for scraping on Linkedin. This is the case for example with Phantombuster. It is a reference software for Linkedin scraping. It allows you to automate B2B prospecting via the professional social network. It offers dozens of Linkedin / LinkedIn Sales Navigator automations.
With Phantombuster, you have the ability to scrape Linkedin profile data from likes of a post, comments, a Linkedin group, a Linkedin search, and much more.
Captain Data is also an efficient scraping tool. It allows you to extract data from almost any website. It provides the Sales and Marketing teams with workflows for the automation of prospecting. Thus, it is possible to unearth leads, enrich them and above all address them in a personalised manner.
Captain Data makes it easy to connect with third party services. You have the possibility to share your accounts. When you are new to Sales Automation, Linkedin scraping is very easy with this tool. You can launch your multi-channel prospecting campaigns in no time and with a few clicks. Note that Dropcontact is integrated to this software. It is a very popular tool.
In addition, import.io offers the possibility to scrape the data from the web page. It is possible to transfer the data in CSV format. Moreover, you will not have any difficulty to scrape hundreds of pages in a short time. You don't need to use codes for this.
There is also Webhose.io which provides access to titled data. It is able to extract data in more than 200 languages and save them in different formats.
In addition, you can use CloudScrape to use the data without downloading. You have the possibility to save directly to the Google Drive. You have the possibility to choose themlist. This is the reference solution for Cold Email. You can use it to scrap your target's data on Linkedin. It allows you to make automatic multi-channel prospecting from the social network, your CRM or a .csv.
With lemlist, you can easily set up highly personalised multi-channel Cold Email and LinkedIn sequences. This is possible thanks to the customised image options and the Liquid language.
In short, Linkedin scraping is a solution that allows you to remove data from one web page and use it on another. The aim is to be more concise and to attract more leads. Scraping can be done both manually and automatically. In all cases, it is necessary to follow certain steps. There are tools that make scraping on Linkedin easy. You just have to make the right choice to get good results.